Devotees flock to Shri Keshav Balaji Temple in Ausa as spiritual tourism rises in Latur district
The Shri Keshav Balaji Temple located near Ausa town in Latur district has been witnessing a steady increase in the number of devotees visiting the shrine in recent months. Built on the lines of the famed Tirumala Balaji temples of South India, this temple dedicated to Lord Venkatesh Balaji has become one of the most popular religious destinations in the region due to its serene atmosphere, beautiful architecture, and spiritual appeal.
Located approximately 20 km from Latur city, the temple draws visitors from various parts of Maharashtra, especially on weekends and during auspicious days when special sevas and mahaprasad are organized. Devotees often describe the temple’s environment as peaceful and spiritually uplifting, with many families choosing to spend hours here seeking blessings and participating in traditional rituals.
According to local temple committee members, the number of visitors has risen as news spreads about the temple’s regular activities and festivals. In addition to the main deity of Lord Balaji, the temple complex houses smaller sanctums of other deities such as Ganesh, Shiva, and Vitthal-Rukmini, creating a multi-faith pilgrimage site that appeals to a broad segment of the local population.
Community leaders and residents have welcomed the increased attention, noting that the temple not only serves as a place of worship but also boosts religious tourism, creating economic opportunities for nearby villages and towns. Officials are exploring ways to improve facilities for pilgrims, including better transportation links and hospitality services, to support continued growth in spiritual tourism.